Real Life Inspirational Stories

A company, dealing in dog food, was holding its annual sales convention. The sales personnel were brimming with ideas. The advertising director introduced a point- of-sales scheme that would "revolutionize the industry". The sales director extolled the virtues of "the best damn sales force in the business." Finally it was time for the president to go to the podium and make his closing remarks.

"Over the past few days", he began, "We've heard from all our division heads their wonderful plans for the coming year. Now we draw to a close, I have only one question. If we have the best advertising, the best marketing strategy, the best sales force, how come we sell less dog food than anyone else in the business?"

There was pin-drop silence in the convention hall. Finally, after what seemed like forever, a weak voice answered from the back of the room.

1. What was the answer from the back of the room?
2. What is the implication of this story?

***Check with our answers only after you have tried to come up with your own.


1. "Because dogs hate it."
2. Don't overlook the obvious. See the underlying cause from every angle. For effective sale of any product the quality of the product should be given maximum priority.


What is quality of a product?

The normal component of the business definitions is that the quality of a product or administration alludes to the impression of how much the product or administration meets the client's desires. Quality has no particular significance except if identified with a particular capacity or potentially object.

For what reason is product quality significant?

Quality is basic to fulfilling your clients and holding their unwaveringness so they keep on purchasing from you later on. Quality products make a significant commitment to long haul income and productivity. They likewise empower you to charge and keep up more significant expenses.